Our task was to take a laundry and dry cleaning business that had been established for over 20 years, with clients including Harrods and top fashion brands, and brand them for their move online.
We started with a modern logo that was recognisable and worked well both on and off screen. Then we set about creating brand guidelines and visualising all facets of their branding, from website and app layout, to hanger tags and promotional cards.
We also developed a strapline ‘Online laundry… We get it’ to enforce both their knowledge and also the fact that they collect and drop off.
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