Our work

Fab in Forty
Branding


Branding

We love it when a client gives us the chance to help them create their brand from scratch. It means that there are no legacy ideas or elements to get in the way of making something new that works. Such an opportunity came about with Fab-in-Forty. The brainchild of a well respected nutritionalist based in the USA, this health plan had a name but nothing else. We initially created a friendly logo using the heart emblem as the key element to suggest both health and love.

We are currently making the finishing touches to the website, which is a very detailed, containing customer daily updates and alerts, recipes, video consultations, commerce and a complex back end database. We are also in the final stages of the packaging designs for the supplements that form a key part of the plan.