Looking back
to the future

Thu 29 Oct 2015

With the launch of our new website, it feels like a good time to look back and reflect. As a design agency, KGK’s timeline has coincided with some huge changes in technology that have not only affected the design industry, but the world as a whole.

Originating over 25 years ago as an advertising agency, KGK were quick to embrace the new technology of the Apple Macintosh. No one was really sure what would come of it, but sure enough this alien beige box nestled in the corner of our design studio (and thousands like it all over the world) was soon to take over the industry and consign the humble artboard and PMT camera to history. For now, at least, the end products remained the same. Film and bromides were still manually processed and diligently couriered out to various publications just in time for copy deadlines.

As computers took hold, and as their power and speed gradually increased, so too there were inevitable advances in software and storage. By the early 1990s, Photoshop had become a household name thanks to airbrushed celebrities in magazines and the physical sending of artwork was starting to be replaced by sending files via ISDN or storage disks (together with an ongoing scramble to retrieve valuable Zip disks from various printers).

In 1993 something called the ‘internet browser’ was developed. Not many people noticed. But by 1998 there were 750,000 commercial websites on the world wide web, and suddenly pretty much everyone wanted one. As with the introduction of the Apple Mac a few years earlier, the industry was undergoing another sea change. The internet boom was like a new gold-rush, and many companies went pop along with the tech-bubble in the early 2000s.

KGK had become very much a full service agency by this point, offering branding and print based design solutions alongside the usual advertising services, and web design became another stage in our evolution.

And evolution is the right word. Technology has continued to expand and improve, and so the applications and processes have changed to accommodate. Smart phones and tablets have led to apps and responsive websites. High quality digital printing has led to bespoke low run brochures. Faster broadband speeds have led to more image intensive websites and video streaming.

Sitting in front of a 27 inch retina screen it is easy to think back to using a tiny CRT monitor and see how technology has changed the design industry. But what hasn’t changed is the same basic need for good ideas, good craft and good service that was there when first KGK started. And that is why, whatever happens in the future, we hope to be around for another 25 years.

Click here to see an example of our web design work.